Bully is a game that deserves a gentle preamble for anyone not familiar with it, or the controversy that surrounded Rockstar games in the early 2000’s. Two years prior to Bully’s release, Rockstar bestowed upon the world GTA: San Andreas, another link in their lucrative GTA series served with lashings of violence, murder, and crime. Strangely however it wasn’t any of these nuanced facets that attracted the public’s attention, it was the “unintended” inclusion of an erotically charged polygon-ey mini-game in which the player could QTE their way through some awkward sexy-times. Rockstar had removed the mini-game prior to release but the modding community being what it was quickly found out that the code remained on the disc and just needed to be reactivated. Various moral advocacy groups erupted in outrage, politicians had a fresh pinata to beat with their anti-gaming stick, and Rockstar were forced to make some costly gestures to try and fix the damage. The whole thing smooshed together to become what we now know as the Hot Coffee Controversy. 

Having never played any GTA games aside from the original top-down PC release, I can’t comment on how detrimental to the moral fibre of the world this digital intimacy was, although I doubt it did more damage than the player’s illicit activities in the rest of the game.     

Two years later in 2006, Rockstar released “Bully”; a game with a similar sandbox structure to the GTA games set in the fictional boarding school, Bullworth Academy. Already on high alert from the previous controversy, and with Rockstar still squarely in their sights, the same groups immediately branded Bully as GTA set in a school with further objections raised from anti-bullying groups. The complaints rolled in before it was released leading to some UK high-street shops refusing to stock the game, more political debate, and Rockstar changing the game’s name to the less provocative “Canis Canem Edit” (Roughly translated to “Dog Eat Dog”) in the PAL regions. Continue reading “Bully: Bully for You Sir!”